6 ways to build a loyal customer base
“In business, I look for economic castles protected by unbreachable moats”
– Warren Buffett
In their latest blog Business Network members Alex and Paul Dodgshon take a look at building a loyal customer base to improve the value of your business.
Buffett describes an attractive business investment as a castle with an impenetrable moat of protection. To be a viable proposition, a business needs solid foundations and a strong leader. It also needs differentiators which make it stand out from the crowd and make loyal customers who want to return, no matter how hard competitors try to lure them away.
In this blog we will be looking at 6 strategies to build customer loyalty, and in turn increase business security and business value.
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